YouTube/DoritosDoritos and Mountain Dew go head to head in Pepsi Co’s Super Bowl ad.- Fans are going crazy for PepsiCo’s Super Bowl commercial which shows two of its most popular brands, Doritos and Mountain Dew.
- It has over 10 million views online, according to iSpotTV.
- The ad shows ad Peter Dinklage and Busta Rhymes teaming up in a singing battle against Morgan Freeman and Missy Elliot.
PepsiCo has struck gold with this year’s Super Bowl ad for two of its best-known brands, Doritos and Mountain Dew.
The commercial, which shows Game of Thrones actor Peter Dinklage and rapper Busta Rhymes teaming up in a singing battle against actor Morgan Freeman and rapper Missy Elliot, has more than 10 million views online and is the most shared ad on social media, according to iSpotTV.
#AdBowl's over, folks. @Doritos hoists this year's trophy, hands down. #SuperBowl https://t.co/u96zZdnON1
— Dino Baskovic (@ProfessorDino) February 4, 2018
NBC is reportedly charging $US5 million per 30 seconds of commercial showing time, which means that Pepsi Co would have spent around $US10 million on this minute-long ad.
But it’s a stroke of genius: by advertising two brands in one commercial, the company is killing two birds with one stone.
The ad also represents a comeback from Pepsi’s disastrous Kendall Jenner commercial in April 2017, which showed the model giving Pepsi to police and protesters amid a national controversy over police brutality. Pepsi pulled the ad.
Here’s the full Super Bowl ad:
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.
Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.