Photo: Business Insider / Matthew Lynley
Taco Bell sold a whopping 100 million Doritos Locos Tacos in just 10 weeks.How good is that? Taco Bell says that the launch has been the most successful in the company 50-year history, ousting the Crunchwrap Supreme, according to the Nancy Luna at the Orange Country Register.
From the report:
“To put some perspective on the 100 million tacos sold, Taco Bell notes that McDonald’s sold its first 100 million burgers in 1958 – 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.”
This bodes well for Taco Bell’s turnaround. The chain reported a 6% increase in sales in the first quarter, which was went the new Doritos tacos hit the stores.
Now the big question is: can Taco Bell keep the hype going, or is the Doritos taco just a fad?
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