Taco Bell Set A New Record By Selling 100 Million Doritos Tacos In Just 10 Weeks

dorito taco 11

Photo: Business Insider / Matthew Lynley

Taco Bell sold a whopping 100 million Doritos Locos Tacos in just 10 weeks.How good is that? Taco Bell says that the launch has been the most successful in the company 50-year history, ousting the Crunchwrap Supreme, according to the Nancy Luna at the Orange Country Register.

From the report:

“To put some perspective on the 100 million tacos sold, Taco Bell notes that McDonald’s sold its first 100 million burgers in 1958 – 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.”

This bodes well for Taco Bell’s turnaround. The chain reported a 6% increase in sales in the first quarter, which was went the new Doritos tacos hit the stores.

Now the big question is: can Taco Bell keep the hype going, or is the Doritos taco just a fad?

NOW SEE: How Taco Bell Created The Infamous Doritos Locos Tacos >

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.