Doomed GM Brands Spent $400 Million On Ads Last Year


Seeking a $25 billion bailout, General Motors could next week present to Congress a plan that would kill brands Pontiac, Saab and Saturn. GM spent about $400 million advertising the three brands during 2007, AdAge reports.

Guess not all that offline ad money will be moving online.

The bulletpoint-version:

  • Pontiac, Saab and Saturn account for 20.7% of GM’s total measured-media spending and 16.5% of its sales.
  • The three brands together had $286 million in measured spending through August and $400 million for full-year 2007.
  • Pontiac — handled by Publicis Groupe’s Leo Burnett — had measured spending of about $90 million through August.
  • Saab’s agency is Interpublic’s McCann Erickson, Birmingham, Mich. According to TNS Media Intelligence, measured spending was $22 million through August.
  • Saturn is handled by Interpublics’s Deutsch and spent $174 million through August.

See Also:
NBC Still Can’t Sell Super Bowl Ads (GE)