According to a number of anonymous reports, Twitter is in the process of buying Bluefin Labs, an analytics company that specialises in broadcast media — an acquisition that would be its largest ever. Although the news hasn’t been confirmed by either party, a Bluefin deal fits the trajectory that Twitter has been on for some time now: namely, a focus on television as a key partner for the real-time information network. But will this choice divert Twitter from a much larger opportunity and/or drive away users? (Update: Twitter has confirmed the acquisition)
As Eliza Kern described in her post on the rumours, Bluefin’s technology allows broadcasters — and more importantly, brands — to see where and when their content is being discussed on social networks and elsewhere on the web. The company was founded by MIT scientist Deb Roy, who began by collecting every sound his young son made during a 3-year period and then used algorithms to detect patterns in that data (Bluefin’s CEO will be speaking at our paidContent Live conference in New York on April 17)
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