The mention of money, or seeing money changes how people behave and interact with each other. Watch the video and find out how:
Kathleen Vohs, a Professor of Marketing at the University of Minnesota has researched the effect that money has on people. She doesn’t even use actual money. It turns out that just the concept of money changes behaviour.
Dr. Vohs concludes that the concept of money leads people to behave self-sufficiently. If you want people to be self-sufficient, then prime them with the idea of, or pictures of, money. If you want people to be collaborative and help others, then avoid the mention of, or pictures of, money.
For more information check out:
Kathleen D. Vohs, et al.
The Psychological Consequences of Money
Science 314, 1154 (2006)
and my new book (when it comes out in March 2013 — available for pre-order now at Amazon) How To Get People To Do Stuff
What do you think? Is money a good incentive to get people to do things or work harder?
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