- Google says that the top trending search in the US on the morning of Election Day was “dónde votar,” Spanish for “where to vote.”
- Traffic for the term increased 3,350% on the morning of the 2018 midterm elections, Google reports.
- This search trend coincides with a 15% increase in Latino voter turnout expected at this year’s election compared with the 2014 midterms.
The top trending Google search on Tuesday morning was unsurprisingly about the midterm elections – but the leading term wasn’t in English.
Google reported that its top trending search the morning of Election Day was “dónde votar,” Spanish for “where to vote.”
According to a post on Twitter from Google Trends, the search engine saw a 3,350% spike in queries using this term.
— GoogleTrends (@GoogleTrends) November 6, 2018
Google doesn’t report the number of times this term was searched, but the increase in traffic around “dónde votar” is significant.
A survey conducted by the Pew Research Center found that Latino voters were more tuned in and enthusiastic about this year’s election than the 2014 midterms.
About 7.8 million Latinos are expected to vote in Tuesday’s election, according to estimates the National Association of Latino Elected and Appointed Officials Education Fund.
That would a 15% increase in voter turnout from midterm elections four years ago, which saw 6.8 million Latinos cast a ballot.
In the days leading up to Election Day, immigration has been a hot-button issue. President Donald Trump has stepped up his rhetoric on the matter, with the announcement of a plan to end birthright citizenship and verbal attacks against the caravan of Central American migrants.
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