- Black Rifle is a pro-gun rights, pro-military, pro-Trump coffee company.
- Sean Hannity and Donald Trump Jr. voiced support of the company after Keurig pulled advertising on Hannity’s show.
- Black Rifle sells many things you wouldn’t find at Starbucks, such as “F— Hipster Coffee” and “Silencer Smooth” blends.
As Trump supporters destroy their Keurig coffee makers to protest the brand pulling advertising from Sean Hannity’s show, many on the right are promoting a new coffee brand.
“I’m so so buying this coffee,” Sean Hannity wrote on Twitter on Sunday, quote tweeting an ad promoting Black Rifle Coffee Company.
“Great coffee, great guys and great Americans,” Donald Trump Jr. tweeted Monday morning. “I’ve had the chance to meet and hang out with them. Try it.”
Black Rifle Coffee Company (BRCC) calls itself the “premium conservative coffee company,” selling coffee blends, monthly coffee club subscriptions, and java-centric apparel and gear. The company has made its name by aggressively opposing what BRCC calls “anti-American” messages that dominate the coffee industry.
In February, BRCC made headlines by promising to hire 10,000 veterans after Starbucks announced plans to hire 10,000 refugees, following President Trump’s executive order barring refugees from entering the US.
“Hipsterbucks brews burnt, bulls— coffee and they add a bunch of sugar, foam, cream and sprinkle a side of other bulls— on the top to mask the taste of S—,” reads a post on the company’s blog about the immigration ban. “Mixed into each cup comes a convoluted ingredient of anti-American and anti-constitutionalism fluff that has seemed to further the entitlement of the millennial generation.”
BRCC is a veteran-owned company, founded by Evan Hafer after serving in Iraq and Afghanistan. The company puts its values front and center, staunching supporting the military, law enforcement, and Second Amendment rights.
These values shine through in everything the BRCC sells.
BRCC coffees include roasts such as “F— Hipster Coffee,” “Silencer Smooth,” and “Better Than a Blowjob” (which isn’t currently available).
Outside of coffee, customers can buy a “Make Coffee Great Again” hat or gear with semi-automatic rifles printed on them.
“Founded on the principles which made this nation great, we strive to emancipate the conservative American from corporate coffee,” BRCC’s website states. “More than a product and more than a company, we are a culture. A culture full of motivated men and women who roll up their sleeves and get the job done.”
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