For many, one of the most exciting things about Mad Men is seeing the creative process Don Draper and his team go through to come up with the ad campaigns that determine the very fate of Sterling Cooper & Partners.
Throughout the show’s six seasons, these campaigns have featured major brands ranging from Playtex to American Airlines.
But despite the best efforts of Don Draper, Peggy Olson, and the rest of the team, their ads are often not much better than the ads their fictional clients were running in real life during the 60s. Sometimes, in fact, Sterling Cooper’s ads were much worse.
Take a look, and judge for yourself…
The real first ad for the Carousel, which debuted in 1962, wasn't as high-minded as Draper's, but it did explain what the product actually does.
Meanwhile, Samsonite's actual late-60s campaign was in colour and touted its luggage's ability to take a licking and keep on ticking.
Here's Sterling Cooper's concept ad for Mohawk Airlines. The agency ultimately dropped Mohawk for a chance at the American Airlines account.
Sterling Cooper Draper Pryce's first hit campaign was for Glo-Coat. The boy in the ad is begging for someone to free him from the little jail cell he's made from a chair.
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Sterling Cooper's attempt to help Playtex keep up with Maidenform asked women to decide whether they were a Jackie or a Marilyn.
Playtex would ultimately turn to the real Jane Russell, a popular actress of the day, to advertise its products.
In Season 6, Peggy pitched Heinz executives on a Times Square billboard to draw a clear distinction between Heinz's one-of-a-kind Ketchup and rival brands' watered-down 'catsup.'
Sterling Cooper Draper wound up losing the pitch to JWT, but Heinz's real-life ad agency, DDB, was employing a similar strategy of differentiating Ketchup from catsup.
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It's easy to see why people from the Hawaii Sheraton interpreted Donald Draper's 'jumping-off point' sketch as being a little too morbid.
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