- Domino’s announced Monday it was paying to fill potholes in towns across the US.
- While many are excited for the chance to get potholes filled, some say the campaign raises questions about the duties of the American government.
- For some, the pothole-filling campaign feels “dystopian” as the pizza giant steps up when the US government falls short.
Domino’s newest campaign is raising questions about American infrastructure.
On Monday the pizza chain announced a campaign to repair potholes. The company is already working with local governments in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California, to repair roads, filling potholes and stamping the repairs with a Domino’s logo.
“We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” Russell Weiner, president of Domino’s USA, said in a statement. “Domino’s cares too much about its customers and pizza to let that happen.”
Domino’s is allowing people to nominate their own towns for road repair, and many customers are excited for the chance to get potholes filled. Domino’s Facebook page has already been flooded with requests.
But for some the project raises questions about why a pizza chain is taking initiative to fill potholes.
“But who will build the roads?!?”
Dominos, apparently. https://t.co/CKUsJ7G5F5
— Caleb Franz (@CalebFranz) June 11, 2018
Nice gesture. But what kind of state are we in as a society when Domino's pizza takes a responsibility to fill potholes. Filling potholes is a function of government. Ultimately the goal for Domino's is to sell more pizzas. That shouldn't be the reason to fill potholes.
— Kevin D (@freekev22) June 11, 2018
Funding our healthcare through GoFundMe, our journalism through Patreon, and road repairs through Dominos. Everything's perfectly on track, America ????????????????????????https://t.co/xreFmWHJ5I
— James Temple (@jtemple) June 11, 2018
Road repairs are typically the responsibility of the government, paid for by taxes. The fact that a pizza chain is stepping up in areas where the government is falling short seems, for some, to be a dystopian solution.
There’s kind of a dystopian element here that I can’t quite put my finger on. https://t.co/BeUA0v5yml
— Matt Fuller (@MEPFuller) June 11, 2018
Dominos unveiling a pothole-fixing initiative is not good at all because it is further privatizing the maintenance of something that should be a public good. sorry to be a leftist or whatever send tweet
— dante ???? (@videodante) June 12, 2018
This feels like the Onion, but it is not https://t.co/kjRqjJtLlT
— Laura J. Nelson ???? (@laura_nelson) June 11, 2018
Customers can nominate their town for a paving grant from Domino’s on the website pavingforpizza.com. If Domino’s selects the town, the customer will be notified and the government will receive funds to help repair roads.
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