Domino's Is Making 'Pizzavestments' In 30 Startups [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:

Domino’s will make “Pizzavestments” in 30 different startups in the form of $US500 gift certificates. Because most good work is #poweredbypizza. (Of course there’s a hashtag for the project). Domino’s worked with Crispin Porter + Bogusky on this new endeavour. The chain is also working with Indiegogo to reward people who invest in startups with “Powered by Pizza” perks, like gift cards. Watch the video — which asserts, “No one is coming up with a world changing idea ovr halibut. No way.” — below.

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