Of all the women murdered in 2010, 37.5 per cent were killed by a husband or boyfriend, according to The National centre for Victims of Crime.
That shocking statement boils down to an even more serious fact: Women are about four times more likely than men to be victims of domestic violence.
And makeup artist Lauren Luke has had enough. The self-taught makeup artist recently teamed up with Refuge, a U.K.-based domestic violence help centre, to post a disturbing PSA on her YouTube account.
In the PSA, Luke conducts a mock tutorial to teach women how to use makeup to hide their bruises the morning after a beating.
Luke’s own rocky past inspired her to take part in the campaign, she told Adweek.
While her ex-boyfriend never physically hurt her, Luke told Adweek she did “sometimes fear what would happen next if I said the wrong thing.”
“Sometimes it was like living with a volcano which could erupt at any second—I felt I was walking on egg shells just to keep him from exploding and smashing something across the room.”
Watch the entire PSA, courtesy of panacea81:
“To open up and be honest about something like this makes us feel weak among our friends and family, but in actual fact there is nothing weak about it, Luke told Adweek. “Those who are abusive behind closed doors are the ones who are weak.”
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