Communicate.com is a Vancouver-based firm that owns about 800 domains. That can be an ok business, but a dull one: Basically you just load up your page with Google or Yahoo links (Yahoo, in this case), and collect lots of small click-through bounties.
But it’s not enough for CEO Geoffrey Hampson, who has new idea — changing the company’s name to Live Current and turning (some of) those domains into bona fide websites.
The plan: Take 40 of the company’s domains, starting with Perfume.com and Cricket.com, and build them up. Perfume.com already works as a bare-bones e-commerce site, but Geoffrey says he plans to add some type of social network-type features so people who are passionate about…perfume, we guess, can chat amongst themselves, etc. Likewise Cricket.com will be a news site + social network, etc. (You can get a sense of what a tricked-out domain name might look like by visiting NewYork.com, run by our former colleague Brett Pulley.)
Geoffrey says building out each site will cost him between $1 and $3 million a piece, which seems like a lot to us. But we’re eager to see how it plays out. In the meantime he’s also bought Y Combinator e-commerce startup Auctomatic (for what TechCrunch says is $5 million in cash and stock) to help him build the sites out.
Here’s a sampling of Communicate/Live Current’s current domain roster. See any promise in any of these?