Does Google favour Its Own Services?

Seems so.

I’ve written about this a lot — so much that I won’t bother to link to all the stuff I’ve posted.

It was the basis of a chapter in the book, where I pointed out that (at the time) Google claimed algorithmic innocence, and Yahoo, on the other hand, was cheerful in its presumption that Yahoo services were the best answer to certain high value searches (like “mail”).

Now comes this study, from Harvard professors no less, which pretty much states the obvious.

Check this graph:

Searchblog chart

Photo: Benjamin Edelman and Benjamin Lockwood

It’s clear that in some cases, one might argue that Google services should win (maps, for example). But for “chat”? Or for “mail”? A stretch.

Here’s the paper’s authors general conclusion: “Google typically claims that its results are “algorithmically-generated”, “objective”, and “never manipulated.” Google asks the public to believe that algorithms rule, and that no bias results from its partnerships, growth aspirations, or related services. We are sceptical.”

So am I.

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