Last night, while watching LeBron James attempt to finally justify the size of his head, John Malkovich appeared on my TV to remind me of Siri’s great wit.
It’s a pleasant ad.
Yet something suddenly struck me: how often has Apple resorted to using famous people to be its spokespeople? You could argue that all the faces in “Here’s To the Crazy Ones” were famous. But they were inanimate — and, in many cases, actually dead.
You could also argue that the use of U2 and Coldplay to push iPods was also the use of famous people.