An interesting nugget from the WSJ’s profile of LinkedIn founder, Reid Hoffman:
Social networks do best when they tap into one of the seven deadly sins. Facebook is ego. Zynga is sloth [laughter]. LinkedIn is greed. With Facebook, it’s vanity, and how people choose to present themselves to their friends. It’s the feeling of being connected. I like to emphasise the importance of the deep universal, psychological structure in people’s minds.
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