People aren't having babies in Denmark so they made this hilariously provocative ad

Like so many European countries, Denmark is dealing with a rapidly declining birthrate.

The future of the country is now unclear; with a birthrate of just 1.7 children per family, there aren’t enough newborns to maintain the population. And with a population of 5.6 million in 2013, the country is pretty small to begin with.

Spies Resjer, a Danish travel company, is apparently on a mission to get people pregnant. In 2014, Spies Resjer offered a free “child-friendly holiday” and three years of baby supplies to anyone who could prove they conceived while on a vacation booked through the company.

And now, there’s this  — a hilarious ad from Spies Resjer asking Danish couples to “do it for mum.” Check it out below:

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