STUDY: Gentleman Really Do Prefer Blondes

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Gad Saad has an interesting review of research showing that, yes, men are more likely to approach blondes.

The study sought to “determine whether the same woman would be differentially approached by men at one of three nightclubs as a function of whether she was a brunette, blonde, or redhead (hair colour was manipulated using dye)”.

The results?

                   Blonde     Brunette    Redhead

Nightclub 1    26           16           4

Nightclub 2    15           12           8

Nightclub 3    19           14           6

Total             60           42          18

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