In 1995, a good-hearted programmer named Craig Newmark thought of a way to make newspaper classified ad listings simple, and in turn, people’s lives easier. His free Web site, called Craigslist, quickly gained millions of users. Eye-popping offers to buy the company outright came in, all of which Mr. Newmark turned down, saying Craigslist was a “public good.”
Craigslist makes hundreds of millions of dollars a year, but it has become stagnant. Today, it feels stuck in the 1990s, where links are electric blue and everything is underlined. As a result, the site is now crammed with listings and is extremely difficult to use.