Flickr/ Loren JavierFork it over, buddy.(Reuters) – Walt Disney Co raised single-day admission prices as much as 6.7 per cent over the weekend at its theme parks in Florida and California, hikes that are more than five times the rate of inflation.
Higher prices for Disney’s theme parks have become an annual tradition. The theme parks and resorts unit provided 20 per cent of the company’s overall profits in the financial year that ended in September 2012, second only to the company’s media unit that includes the behemoth sports channel ESPN.
As of Sunday, one-day entry to Disney’s Magic Kingdom at the Walt Disney World resort in Orlando, Florida, costs $95 for a person age 10 or older, a 6.7 per cent increase.
A single-day pass to one of two parks at Disneyland in Anaheim, California, rose 5.7 per cent to $92. A park hopper ticket for entry to both California parks on the same day increased 9.6 per cent to $137.
The Consumer Price Index, which measures a sample of goods and services Americans pay for, increased at a 1.1 per cent pace for the 12 months that ended in April. A narrower measure of the cost of sporting events rose 1.6 per cent.
Disney offers discount prices through multi-day tickets and other tailored offerings. Most patrons choose a multi-day ticket and don’t pay the single-day rate, Disney spokesman Bryan Malenius said.
(Editing by Ronald Grover, Maureen Bavdek and Edwina Gibbs)
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