Disney employees reveal 7 secrets about park menus

Many of the dishes you order at Disney have been tested by chefs dozens of times. Shutterstock
  • A lot of work goes into creating the menus at Disney parks.
  • Walt Disney World has a Flavour Lab that’s dedicated to creating and testing dishes and drinks before they roll out to guests.
  • The Flavour Lab crew sometimes works closely with Walt Disney Imagineering to name and perfect new menu items.
  • Many of Disney’s menu items are deliberately designed to look so beautiful that guests will want to share them on social media.
  • Visit Insider’s homepage for more stories.

Have you ever wondered how Walt Disney World comes up with menus for its four theme parks, dozens of resort hotels, and hundreds of restaurants and bars?

To learn more, Insider spoke with two of the chefs who help create and test the menus for Walt Disney World.

Here are some things you might not have known about how Disney’s menus are made.

All food and beverage development is done at the Flavour Lab, a secret space for a select few Disney cast members.

You likely won’t be able to see the Flavour Lab from main roads around Walt Disney World. VIAVAL/Shutterstock

Each menu item’s concept development, tasting, and testing is done at Disney’s Flavour Lab.

This nondescript, gate-protected building is off-limits to tourists and is located behind some of the park’s Florida resorts.

Inside, chefs work in two distinct teams – one on food and one on drinks – to create menus for Disney’s parks and resorts.

Tastings happen a few dozen times before a dish is completely ready.

A photo of Disney’s Jack-Jack Cookie Num Nums. Megan duBois for Insider

Chef Brian Piasecki, culinary director at the Flavour Lab who has worked at Walt Disney World’s California Grill restaurant for years, said guests don’t see a lot of the behind-the-scenes work that goes into a single menu item.

For starters, menu items must be made multiple times until they’re perfected. The team also factors in how the completed dish should look, and how to efficiently set up the kitchen where it will be prepared.

“Sometimes we often will cook the menu items 25 times just to ensure we get it right. And all of this is combined with working on the actual design, layout, equipment placement, and flow of the kitchen operation,” he told Insider.

The team sometimes works closely with Walt Disney Imagineering to craft new menu items.

The Walt Disney Imagineering sometimes offers inspiration to the food and beverage team. Walt Disney World

Janice Kleyla, the beverage sales and standards manager at the Flavour Lab who has been with Disney for over a decade, said that her team often works closely with Walt Disney Imagineering, which is known for designing rides and building resorts.

“Our Walt Disney Imagineering partners come over frequently. They partner with us and give us the story line or inspiration or their ideas of where they see a concept going,” she told Insider.

The Imagineering team often names dishes for the parks, but the Flavour Lab team usually names the ones for restaurants and bars.

The Imagineering team is often involved in the naming of themed foods. Megan duBois for Insider

For spaces like Star Wars: Galaxy’s Edge where everything is highly themed and has to be approved by another arm of the Disney company (Lucasfilm), Walt Disney Imagineering and its partners come up with menu names.

On the other hand, the Flavour Lab team usually names the dishes for less-immersive restaurants and bars, like Gran Destino Tower at Disney’s Coronado Springs or Bar Riva at Disney’s Riviera Resort.

Social media has drastically changed how Disney develops food.

The team wants food to be beautiful enough to share. Walt Disney World

Piasecki told Insider that, when creating menu items, his team deliberately thinks about whether or not the food will be “something that [guests] want to share on their social media.”

“We know that guests love our food and they love being in our parks and resorts, so if they have the opportunity to showcase our product on social media, they take full advantage of it,” he added.

Guest reaction and feedback is taken seriously by the Flavour Lab team — and sometimes it can lead to dishes being changed.

The Endorian Fried Tip Yip has been renamed a few times, partially due to guest feedback. Courtesy of Sara Ann Barber

At Disney parks, it’s not uncommon to see the Flavour Lab team talking to guests and cast members about their dining experiences.

Sometimes they even make menu adjustments based on those conversations and other feedback.

This happened recently in 2019, when Star Wars: Galaxy’s Edge at Docking Bay 7 Food and Cargo changed the name of its fan-favourite Endorian Fried Tip Yip to simply fried chicken. It was later changed to Endorian Fried Chicken Tip Yip.

Per the Orange County Register, Disneyland officials said the theme-heavy name of this dish (and others from that area) were changed so guests could more clearly understand what they were ordering.

Many of Disney’s restaurant menus are created years before the actual location opens.

The Star Wars: Galaxy’s Edge menu took years to develop. Megan duBois for Insider

Long before visitors learn that a new eatery is coming to Walt Disney World, the teams at the Flavour Lab are already working on menu development.

For example, the menus for the eateries in Star Wars: Galaxy’s Edge were in the works two or three years before the area was set to open.

Piasecki said that menus for smaller locations, like Epcot’s American eatery Regal Eagle Smokehouse: Craft Drafts and Barbecue, might only be planned 18 months before the restaurant is set to open its doors.

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