- Disney is reportedly unimpressed with Fox’s “X-Men” spin-off movie, “New Mutants,” and doesn’t think it can succeed at the box office, according to Variety.
- The troubled movie has been delayed three times and is currently scheduled to hit theatres in April.
- But evidence is mounting that the movie might never hit theatres, and could head straight to streaming.
- “The ability to move the chess pieces of content between the big screen and your very own small screen platform offers a level of flexibility that may become a major part of release strategies in the years to come,” Paul Dergarabedian, the Comscore senior media analyst, told Business Insider.
- Disney doesn’t want another “X-Men” disaster after “Dark Phoenix” bombed at the box office.
Disney’s Fox acquisition has gotten off to a rocky start.
After the box-office failure of “Dark Phoenix,” the company is now unimpressed with Fox’s “X-Men” spin-off movie, “New Mutants,” and doesn’t think it has major box-office potential, according to a Variety report on Tuesday.
Disney did not respond to Business Insider’s request for comment.
The evidence is mounting that “New Mutants” might never make it to theatres, which means it could head straight to streaming. In Disney’s case, it has two options: Hulu and Disney Plus, which launches in November.
“A global theatrical release requires a monumental commitment of resources – time, energy, money – that in the case of any potential hit movie is worth the investment to get a film the exposure, prestige, and event status that the multiplex provides,” Paul Dergarabedian, the Comscore senior media analyst, told Business Insider. “However, certain films may be candidates for a transfer to the unlimited bandwidth world of streaming which will still afford the movie exposure to a mass audience without the expense of a global theatrical rollout.”
Delays don’t necessarily spell doom for a movie, but rarely does one get postponed three times and live to tell about it. The Hollywood Reporter reported in March that the expected reshoots had yet to be completed, and that the movie appeared to be in limbo, raising questions about its status.
But Disney can afford to be flexible and perhaps shift the movie to one of its streaming services, according to Dergarabedian.
“This is exactly the kind of flexibility that having a streaming service can give a studio,” he added. “In other words, the ability to move the chess pieces of content between the big screen and your very own small screen platform offers a level of flexibility that may become a major part of release strategies in the years to come.”
Unless reshoots drastically alter the movie, it might be too mature for Disney Plus, which is expected to be family friendly.
That leaves Hulu, which is betting big on Marvel content that’s not associated with the Marvel Cinematic Universe. Marvel Studios is developing original TV shows for Disney Plus that will spin out of the MCU, so Disney may want to avoid the overlap. That could make Hulu a potentially ideal home for “New Mutants.”
“Ultimately, now that the Fox deal is complete, there’s a general understanding – or outright expectation – among fans that X-Men will no longer be separate from the MCU,” Shawn Robbins, the Boxoffice.com senior analyst, said. “To release any film that doesn’t fit that outlook going forward, especially in the wake of ‘Dark Phoenix’s’ underperformance, might only serve to muddy the franchise waters more than necessary.”
Disney wants to avoid another box-office “X-Men” disaster like “Dark Phoenix,” the final movie in Fox’s main “X-Men” series that bombed in June. The movie was made for $US200 million (not counting marketing costs) and grossed $US252 million worldwide, only $US65 million of which came from the US.
Disney said that Fox’s film business suffered a $US170 million quarterly operating loss during the company’s third quarter earnings report last week, the first full quarter since the merger was finalised in March. Disney blamed the loss primarily on the box-office failure of “Dark Phoenix,” but other Fox releases have also crashed and burned this year.
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