Disney Buys Babble For ~$40 Million To Reach Hipster Parents

rufus griscom and alisa volkman

Photo: newyorkfamily.com

Disney is buying Babble Media, the hipster mummy blog platform founded by husband and wife team¬†Rufus Griscom and Alisa Volkman in 2006.Disney paid around $40-$45 million, a source close to the situation tells us. Babble’s 2011 revenue is around $8 million.

Babble will be part of Disney’s interactive group.¬†

The site, which was spun off from Nerve, had $6 million in venture funding from Greycroft Partners, Village Ventures, iNovia Capital, and others.

Griscom, who was a Web 1.0 star with Nerve, and Volkman will join Disney Interactive Media Group.

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