Mickey Mouse isn’t feeling the love online, so he’s turning to YouTube.According to Brook Barnes over at The New York Times, Disney and YouTube will announce a content partnership later today.
Despite being one of the world’s most beloved brands, Disney is struggling to attract the attention of children on the web.
Disney will produce original video series to be published on YouTube and Disney.com. According to The Times, $10-$15 million will be spent on this production.
For YouTube, this is another step in the right direction. Following its deal with 100 established content makers, the company is now officially playing in the major league of original programming.