Disney-ABC EVP Albert Cheng told a crowd at the Appnation conference today that HTML5 video is “not ready” for ABC.
He gave two reasons:
- No room for ads. Without the ability to insert ads, Disney-ABC has little interest in moving towards HTML5. By pushing users towards an exclusive Disney or ABC mobile app, Disney can then insert their own ads at and re-direct users towards ABC-only content without fear of losing them to other content providers.
- Little to no copyright protection. This is a major gripe most media companies have when displaying their content and could be another reason why others may stay with a dedicated app for each network.
Instead of re-jiggering its Web sites for HTML5, Disney will continue to emphasise content-distribution through apps.
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