A deal to bring Disney into the Hulu fold is “basically done,” a single source familiar with the discussions tells us.
PaidContent reported that if Disney were to do a deal, it would take a 30% stake in Hulu and become and equal partner to NBC Universal and News Corp. That means like NBC and News Corp before it, Disney would agree to spend $50 million marketing the site.
Providence Equity Partners will hang onto its 10% share.
YouTube, which is launching a premium content-friendly version of its site April 16, made a hard run at Disney at the 11th hour, but only managed to come away with short form content.
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