A group of Washington D.C. coffee shops are lashing out against Starbucks with a “disloyalty card.”
Once the card-holder has six stamps, they get a free beverage from any of the shops, reports Alex Baldinger at The Washington Post.
“The card is a fun way to get baristas and customers talking with each other,” a participating barista told the paper.
The card is seen as a backlash to Starbucks’ popular loyalty card, writes Arin Greenwood at The Huffington Post.
The coffee mega-chains loyalty program includes perks like free refills, free food, and more.
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