Dish Network's New Ad Is About How Its 'Hopper' Product Killed Commercials [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:

Dish Network’s “Hopper” allows users to skip over commercials. Thus, as a part of its multi-million dollar marketing campaign, the company made an ad about how its product has effectively killed commercials. The spot was created by BFG 9000:

Wieden + Kennedy is the new lead creative agency for Mondelez’s Trident in the U.S. The gum’s previous shop was Saatchi & Saatchi, which will continue to handle creative abroad. According to Adweek, W+K won the business without a pitch. 

Al Paul Lefton, Jr., president and CEO of the ad agency with the same name, died at 84 Tuesday. His father founded the Philadelphia-based shop.

Self magazine is trying to get a younger audience.

Google AdWords now targets mobile audiences better.

Ad Age looks at the difficulties in the advertising industry in Venezuela.

Previously on Business Insider Advertising:

  • Justin Timberlake’s First Commercial for Bud Light Platinum
  • A Photo Tour Of The Ad Agencies That Are Actually Still On Madison Avenue
  • See The 10 Worst Brand Extensions Currently On The Market
  • How Facebook’s Impending Deal For Microsoft’s Atlas Fits In With Its Plan For World Domination
  • The Actual $25M Real Estate Listing For Barbie’s Malibu Dreamhouse
  • Etch A Sketch Made One Of The Saddest Ads You’ll Ever See To honour Its Late Inventor

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