- On Wednesday, Discovery posted a promo titled “The World Is Ours” on Twitter.
- It mostly featured men.
- Almost a full week later, it went viral.
- Many think that since the video heavily features men, the implication is that the world belongs to men.
- Visit INSIDER’s homepage for more.
On Wednesday, Discovery Channel posted a promo titled “The World Is Ours” on Twitter.
— Discovery (@Discovery) March 27, 2019
The video, set to a medley of “Hooked on a Feeling” by Blue Swede, intersperses a myriad of scenes from nature and people. The people featured seem to be almost exclusively men. The promo and tagline were meant to correlate with a rebrand for the network, as The Hollywood Reporter noted.
The full, minute-long version of the promo features a few more woman that the brief clip shared on Twitter last week, however, the principle is the same.
Online, people were not happy with the lack of representation. Many feel that since the network’s new tagline is “the world is ours,” the promos should reflect a diverse array of people of all genders. It began to circulate on Twitter on Monday.
— Hannah Khwaja (@hannahkhwaja) April 2, 2019
But not ours, apparently.
— Vicky Pearce (@vicky_pearce) April 2, 2019
The world is pretty much white men's? Ya don't say…
This highlights a much deeper issue than 1 ad. There are surprisingly few female or people of color hosts at Discovery. What are they telling viewers when all we see is white men doing science? ???? https://t.co/f7RouL026I
— Kim Dill-McFarland (@kdillmcfarland) April 2, 2019
— Caroline Wallace (@carojkwallace) April 2, 2019
Apparently, the world is yours. ♂️
Not ours. https://t.co/h7iKZ0R1CQ
— Vanessa Springer (@vlspringer72) April 2, 2019
“It was important for us to remind our fans who we are at our core while extending it out to the next generation,” Lara Richardson, Discovery and Science’s executive vice president of marketing, told THR of the rebrand. “‘The World Is Ours’ tagline represents what Discovery has always stood for and continues to be the driving inspiration for our future.”
A representative for Discovery didn’t immediately return INSIDER’s request for comment.
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