The DickBar is gone.A couple weeks ago, Twitter updated its iPhone app so that a “QuickBar” showing Twitter trends and ads would show up in every users Twitter stream.
People really hated it.
Instapaper creator Marco Arment laid into it best, writing, “It’s a news ticker limited to one-word items, lacking any context, broadcasting mostly topics that I don’t understand, recognise, or care about. It’s nonsensical. At worst, it can offend. At best, it will confuse.”
People started calling it the #DickBar, named for Twitter CEO Dick Costolo.
This was a shame because it turns out the #DickBar was not Costolo’s idea at all. In fact, a junior product manager published the new feature without seeking senior review first.
Anyway, today, the #DickBar died.
In a tweet exchange with Sulia CEO Jonathan Glick, Costolo wrote that “[QuickBar] engagement data is through the roof but we ultimately agree trends are “too far away” and out of context in that position.”
Here’s the official blog post from Twitter:
Last month, we released an update to Twitter for iPhone and iPad containing a number of features that made finding friends and sharing information on Twitter even easier. The iPhone app also contained a new feature we wanted to test named the QuickBar. The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow. The bar was also seen as a potential means of in-app notifications for new @mentions, DMs, and other important activity.
We want Twitter to instantly connect people everywhere to what’s most meaningful to them. In support of this, we will frequently experiment by trying new things, adding new features, and being bold in the product decisions we make. After testing a feature and evaluating its merits, if we learn it doesn’t improve the user experience or serve our mission, we’ll remove that feature.
Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. We believe there are still significant benefits to increasing awareness of what’s happening outside the home timeline. Evidence of the incredibly high usage metrics for the QuickBar support this. For now, we’re going back to the drawing board to explore the best possible experience for in-app notification and discovery.