Digitisation has changed the way we work and can't be avoided for any longer. Here's how to adapt.

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Since John Lombe built his silk throwing mill on the River Derwent in 1721, business owners and managers have had to grapple with the relentless march of technology as it has changed business processes, products, and customers’ expectations of convenience.

Ford, the Radio Corporation of America, Pan Am, Xerox, IBM, Apple, Microsoft and so many others were the disruptors of their age.

The challenges faced by businesses in the 21st century are no different than those which faced their forebears, when the technology of the day threw up new challenges to their business, products, and operating systems.

Businesses today are faced with many of the same type of issues and disruptions of the past. It’s just that there is an underlying theme to all change in the business world today: digitisation.

Many businesses assailed by the pace of change technology has wrought are not sure what to do next in making the leap to a fully-digitised world, where customer expectations of delivery, speed, and convenience are higher than they’ve ever been. Players in the winner-take-all monopolies associated with early movers like Google, Amazon, and Uber are also starting to feel the weight of incumbency on their business models, through negative press and cultural challenges.

In this report we’ll explain what digitisation really means, both in general and at an individual company level. We’ll work through strategies for tackling it, look at misconceptions, and highlight common features of companies that do it well.

We’ll look at how artificial intelligence fits into this mix, but critically, explain how although digitisation may be changing the business landscape, it hasn’t changed the rules of business. Customer focus, good leadership, strategic vision, and a solid organisation culture remain core components of digital implementation.

And, of course, key to all this is taking a company’s current staff on a journey while attracting the talent that will ensure companies have the resources to execute on the digital vision of leaders.

As we do all of this we’ll look at management options for digitisation, the advantages of cloud based technology, and highlight companies that have successfully digitised. We’ll explore what they did right and what they learnt along the way, and look at why blockchain is so much more than Bitcoin and how it’s helping companies maintain control of the customer experience and product quality.


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