Digital Video Ad Spend Is Surging As TV Dips

Marketers are buying digital video ads as fast as publishers can offer inventory for them.

Online video ad revenue will reach $US5.6 billion in 2018, up from $US2.8 billion in 2013, while TV ad revenue will decline by nearly 13% during the same time period.

Why are video ads compelling to marketers?

They provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.

In a recent report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry. We also examine some of the recent questions that have arisen around viewability of video ads and determine how we believe the industry will grapple with these issues.

Access The Full Report By Signing Up For A Free Trial Today ยป

Here are some of the key trends we explore in the report:

In full, the report:

For full access to all BI Intelligence’s charts and analysis on the digital media industry, sign up for a free trial.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.