Congratulations, CBS sales reps!
Your bosses can now start making corny jokes about “digital nickels” at conferences instead of NBC’s famous “digital pennies” — at least as far as March Madness revenue goes.
According to WPP-owned Kantar Media, CBS’s online March Madness ad revenue totaled $30 million last year, or roughly 5% of the $619 million of total ad revenue CBS collected. The year before, digital was approximately 3.5%.
So, tiny, but growing.
(We’re not sure how the 5% online revenue ratio compares to viewership online versus TV But we assume online viewership is probably less than 25% of total viewership. We’ve asked CBS for stats, and will update if we hear back.)
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