DIGITAL AUSTRALIA: A snapshot of the state of the nation

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Professional services group EY has launched the third edition of its Digital Australia: State of the Nation report.

The research explores consumer views and compares these to digital opinion leaders about Australia’s status as a digital nation.

The report confirms Australian consumers expect a frictionless digital experience and 40% of Australian’s will walk away from a business which fails to offer a high quality digital experience.

A snap shot of statistics from the report:

  • 88% of Australians use a smartphone
  • 80% of Australians use Facebook, with 30% increasing their usage over the last year
  • 78% of Australians want to see the government playing a more active role in the transparency of how organisations use consumer information
  • 63% of Australians and 76% of digital opinion leaders support the NBN
  • Music streaming revenue has increased by 90% over the past 12 months
  • 32% of Australian’s find self-driving motor vehicles appealing
  • 94% of consumers research products and services online

The report was compiled using a survey of 1,551 Australians (18-69 years old) and 131 digital opinion leaders drawn from the commercial and government sectors.

EY also did a series of in-depth interviews with some of Australia’s top digital decisionmakers and industry thinkers.

Here are the results in graphic form:

Source: EY