SALARY SURVEY: What Digital Agency Creatives And CEOs Earn Right Now

Rich, Girl, Car

Every year, the Global Society for Digital Marketing (SoDA), and industry group that represents people who work at online and interactive ad agencies, surveys its members to find out what they earn.

The good news: six-figure salaries are not uncommon in digital adland.

The bad news: top-level compensation declined recently.

SoDA represents 60 digital agencies, including SapientNitro, Huge, and Big Fuel.

The data looks at salaries for CEOs and other managing partners, strategists, planners, and creative directors.

Here we go!

SODA won't say how many executives filled out their survey. But most who were asked did so.

Highly paid managers are in decline. In 2012, a little over 15 per cent earned $300K or more. Back in 2009, it was over 30 per cent.

Among strategists and planners, the general trend is down and the overall pay range is more mixed.

Half of all creative directors earn $110K - $150K.

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