Good morning, AdLand. Here’s what you need to know today:
Coca-Cola has a new campaign insisting that its sodas are healthy. This includes newspaper ads and also a new Diet Coke commercial. Watch the strange video, starring animatronic wooden puppets doing jumping jacks, that leads the “Happiness is Movement” campaign.
There’s now an online BuzzFeed clock that features a listicle for every second of the day. This branded endeavour was brought to you by Pepsi Next.
The Brand Union redid Absolut’s flavored vodka packaging.
Womensforum.com is expanding its advertising opportunities for brand marketers — from native ads to mobile apps.
Hotels.com is looking for a new ad agency. Y&R Chicago currently has the account.
Gotham’s Reid Miller is leaving the shop after four years as GCD/managing partner to go to TAXI as an ECD.
Millennial Media bought Jumptap for $US193 million.
Previously on Business Insider Advertising:
- How Two Brothers Became CEOs Of Rival Ad Agencies Just A Block Apart
- This SF Adtech Exec’s $US7 Million Penthouse Is Now A Crime Scene
- Millennial Media Tanks On Jumptap Acquisition: Here’s Why Investors Are Wrong
- Men’s Wearhouse’s First New Ad Without George Zimmer Is Really Sleazy
- Pilots Are Accusing Ryanair Of Trying To Silence Them On Social Media
- Hackers Have Built Their Own Mobile Ad Networks That Install Malware Onto Your Phone
- Gap Is Doing Something That Has Never Been Done On Tumblr Before
- AD OF THE DAY: Jell-O Gave A Child A Horrible Combover To Launch Its Rebranding Campaign
- Millennial Media Will Acquire Jumptap, Creating A Mobile Ad Network ‘On A Par With Google’s
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