Diesel is getting political with its 'Make Love not Walls' ad campaign

Diesel Make love not wallsYouTubeA dividing wall is at the heart of Diesel’s new campaign.

Diesel has launched an ad campaign dubbed “Make Love Not Walls” in a nod to US President Trump’s plan to build a wall separating Mexico from the United States.

Provocative ads are nothing new to Diesel. It was one of the first brands to include photos of a gay couple kissing, in a 1995 ad, shot by photographer and director David LaChapelle, who also directed this campaign.

The fashion brand’s artistic director, Nicola Formichetti, said in a statement: “At Diesel, we have a strong position against hate and more than ever we want the world to know that.”

The colourful inflatable tank featured in the ad will tour the world, starting today in London.

Watch the full ad here: 

NOW WATCH: Watch Budweiser’s Super Bowl ad — it makes a strong statement on immigration

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.