There’s more evidence out this week that American parents are cutting costs on diapers.
The volume of diapers sold dipped 1% year over year, and dollar sales fell nearly 3% as shoppers turn to cheaper brands, according to Consumer Edge Research in WSJ.
Meanwhile sales of diaper rash ointment are up a shocking 8%. We’re not sure how this trade-off works for the balance sheet, but we pity the babies.
We wrote last month about the Diaper Rash Economic Indicator, when SymphonyIRI recorded an even more dramatic 9% decline year-over-year.
Traditionally parents spend $1,500 per baby on diapering each year, changing a diaper 6.3 times in a day, according to Procter & Gamble.
See also: The Hot Waitress Economic Indicator >