Apple just reached its 10 billionth app download over the weekend, and yet, the app world is still in its nascent stages.Developers are just starting to move past the “exploration” phase of mobile apps, and are now moving into the “acceleration” phase, according to data from IDC.
IDC surveyed 2,235 developers about their mobile app strategies to find out what’s next.
A few takeaways:
- Expect more iPad apps this year. Developers are just as interested in the iPad as Android.
- Developers will continue to focus on Android, at the detriment of all but Apple. Interest in Android tablets is stronger than HP or RIM tablets, and almost as strong as the iPad.
- Developers think Android tablets need to be cheap, rather than have a great OS if they’re going to succeed.
- RIM, Microsoft, and HP-Palm have a lot to do to gain developer mind share.
We’ve pulled out the crucial charts, and added a few of our own comments.
The emergence of tablets is the biggest shakeup for developers in 2011. They're most excited about the iPad, but Android tablets aren't far behind.
Last year most respondents said they were just exploring the app world, this year they're accelerating development.
IDC says that Android is best for getting more customers, while the iPad is good for adding a second, more finishing layer to your mobile app strategy. It 'enhances the experience,' says IDC.