Is Google making headway in its plan to become the only place you need to go to buy advertising on TV, radio, and print? Doesn’t seem so. As we noted last month, and as Mark Mahaney of Citi reports, the online giant has offered advertisers $2,000 toward their TV-ad creative budgets if only they’ll buy TV spots through Google:
Google appears to pushing its other ad programs, including CPA, print, radio and TV. For example, we learned that at one point, Google was offering advertisers $2,000 for their TV creative if they advertised through Google TV ads.
No matter. The contribution of media-world-domination to Google’s bottom line is overrated anyway (because unlike search advertising, in which Google keeps 100 cents on the dollar, in TV, radio, and print Google has to settle for, at best, a couple of dimes).
More details on Google’s $2000 Offer: Google: Please Let Us Buy You a TV Ad