Desktop Ads Are About To Reach Their Peak [THE BRIEF]

On the computer, Browsing the Internet, bored, Mac

Good morning, AdLand. Here’s what you need to know today:

eMarketer predicts that desktop-based ad spending will peak in 2014. Soon it’s going to be all about mobile.

Harrods made a mobile scavenger hunt to up its social game.

Suzanne Powers joined McCann Erickson as an EVP/chief strategy officer. She was previously at CP+B.

Fallon lost the Cadillac creative account to a team of IPG agencies, including Hill Holliday, Campbell Ewald, and Lowe.

Pinterest is now in French, too.

Beijing-based Miaozhen claims that the company is “the Nielsen of China.”

Publicis Kaplan Thaler is Sleepy’s first-ever outside creative agency. Previous work was done in house. The shop beat out Havas Worldwide and Gotham for the $75 million account.

Previously on Business Insider Advertising:

  • Apple “Spends Millions On Ads That Don’t Run”
  • Bikini Billboard In Budapest Briefly Becomes The Best Placed Billboard Of All Time
  • News Corp Sued Over ‘I Will Destroy You!’ Remark That Cost $655 Million
  • Nestle Is Making A Bottled Water For Rich And Fashionable Women
  • The FTC Is Sick Of Celebrities Ignoring Rules For Sponsored Tweets
  • We Can’t Stop Watching This Spanish Nightclub Video Which Employs Every ’80s Advertising Cliche Possible
  • The Brazilian Government Pulled These ‘I’m Happy Being A Prostitute’ Ads
  • Apple’s Latest Ad Is A Manifesto About The Reason For Its Existence

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