Good morning, AdLand. Here’s what you need to know today:
eMarketer predicts that desktop-based ad spending will peak in 2014. Soon it’s going to be all about mobile.
Harrods made a mobile scavenger hunt to up its social game.
Suzanne Powers joined McCann Erickson as an EVP/chief strategy officer. She was previously at CP+B.
Fallon lost the Cadillac creative account to a team of IPG agencies, including Hill Holliday, Campbell Ewald, and Lowe.
Pinterest is now in French, too.
Beijing-based Miaozhen claims that the company is “the Nielsen of China.”
Publicis Kaplan Thaler is Sleepy’s first-ever outside creative agency. Previous work was done in house. The shop beat out Havas Worldwide and Gotham for the $75 million account.
Previously on Business Insider Advertising:
- Apple “Spends Millions On Ads That Don’t Run”
- Bikini Billboard In Budapest Briefly Becomes The Best Placed Billboard Of All Time
- News Corp Sued Over ‘I Will Destroy You!’ Remark That Cost $655 Million
- Nestle Is Making A Bottled Water For Rich And Fashionable Women
- The FTC Is Sick Of Celebrities Ignoring Rules For Sponsored Tweets
- We Can’t Stop Watching This Spanish Nightclub Video Which Employs Every ’80s Advertising Cliche Possible
- The Brazilian Government Pulled These ‘I’m Happy Being A Prostitute’ Ads
- Apple’s Latest Ad Is A Manifesto About The Reason For Its Existence
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