Remember the good old days? When a startup founder could draw up his own clunky logo, slap it on a Web page and call it a day? Now every startup needs to spend time, attention and money on slick branding and design sophistication – just to get in the game.
99designs, a marketplace for crowdsourced graphic design, polled more than 1,500 entrepreneurs, startup founders and small-business owners and found that 80% of them think the design of their logos, websites, marketing materials and other branding tools is either important or very important to their success. Just 3% said design was not important.