Confused? Here’s the email Denton sent to his site leads yesterday about Consumerist and Defamer. Read it and decide for yourself who’s right:
———- Forwarded message ———-
From: Nick Denton n[redacted]er.com
Date: Tue, Dec 30, 2008 at 4:34 PM
Subject: Heads up on Consumerist
Deal will be announced tomorrow. Sale as rumoured to Consumer Reports.
Consumerist has been a resounding editorial success; and Consumer
Reports will better be able to support a site which has such obvious
difficulty in attracting advertisers.
Also, watch out for some Defamer news. Defamer wasn’t for sale but we
received an approach a while back. Discussions on and off for the last
few months. (Surprised that this one didn’t leak till now.) Anyway,
we’re going public with that news tomorrow too.
Those should be the last two significant changes for a while in Gawker’s
editorial operations. It’s been an eventful few months. The merger of
Valleywag. The bonus suspension. Tight 2009 budgets. Reduction in travel
expenses. Responsibility for comments pushed to the sites. The tighter
ledes. And now these two transactions.
I can’t make any promises about next year. I really don’t have a clue
how bad it will get. (January doesn’t look too bad.) But with nine
strong sites — each first or second in their categories, each with over
1m uniques, each growing — we’re about as well-defended as we can be.
We’ve done what needed to be done and was laid out two months ago.
Now hopefully we devote full attention again to the stories. A great
example: Gizmodo’s rumour today that Steve Jobs is sicker than people
think. That knocked $2bn off Apple shares. An amount which puts our own
business dealings in some perspective.
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