The World Cup was always going to be a tricky assignment for social media account managers.
With patriotism running wild and a host of competitors who aren’t always in the news, it was only a matter of time before a major corporation got carried away and tweeted something ignorant and/or insensitive.
It looks like Delta Air Lines is the first U.S. brand to score a viral Twitter flub at this year’s tournament, after it celebrated the United States’ thrilling 2-1 victory over Ghana last night by posting this unfortunate photo, which has since been deleted:
The tweet shows the Statue of Liberty to represent the United States’ promise of freedom to all who come here and a giraffe to represent Ghana’s, uh, being a country in Africa?
Unfortunately for Delta, giraffes do not actually live in Ghana, and plenty of users, including the New York Times’ Binyamin Appelbaum and SB Nation’s Spencer Hall, chimed in to let them know:
Delta later apologized, but its initial apology tweet (since deleted) included a typo.
Here we go:
We’re sorry for our choice of photo in our previous tweet. Best of luck to all teams.
— Delta (@Delta) June 17, 2014
At the end of the day, Delta might have been best off sticking with its earlier soccer tweet of the world “goal” and a soccer ball drawn on a Delta cocktail napkin:
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