A few months after Delta announced a $2 billion plan to turn itself into an airborne shopping mall, we’re beginning to see some of the first virtual bricks being laid. The airline just announced it will begin offering travellers free Internet access to Amazon.com in-flight, as well as plans to outfit about 140 aircraft with flat-bed seating.
Until now, that last perk has been offered on super select flights for business elite passengers (read: first class). Per Delta: “In addition to direct aisle access and more privacy, you’ll enjoy a fully-horizontal sleep experience that feels more like home.”
But all classes can take advantage of the new WiFi deal, with access to Amazon.com and Amazonwireless.com at no additional cost. As an added bonus, they’re throwing in the Wall Street Journal and People magazine. According to Delta’s site, complete WiFi access costs $12 for a 24-hour pass.
“Delta continues to offer new technology and innovation that delivers on our customer preferences while they travel with us,” said Bob Kupbens, Delta’s vice president of marketing and digital commerce. “Our customers enjoy our free content options in-flight and free access to Amazon provides a convenient way to shop online at 30,000 feet for things they want on the ground.”
Just take another gander at Kupbens’ job title if you’re wondering how Delta’s plans ramping up revenue will be this year. Back in December, it promised to up its commerce game in 2012, including additions like a digital storefront located on seat backs and charging more for fancier seating assignments.
Lucky for us, they posted this unintentionally hilarious demo of how flat-bed seating works: