DELOITTE: Here's What Retail Sales Will Be Like For The Holidays

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Photo: Daniel Goodman / Business Insider

Holiday shopping won’t be the record-breaking circus it was last year, but that doesn’t mean retailers shouldn’t expect modest gains, Deloitte reported today. Spending should increase by 3.5 to 4 per cent this year to $925 billion, compared with a 5.9 per cent gain last year, the retail arm of the consulting service said in a release today. 

Here are of Deloitte’s interesting findings for what we can expect this holiday: 

  • Higher gas prices might discourage shoppers from going to the store and could result in them ordering online in higher numbers.
  • Purchases from web and mobile channels are likely to increase again this year. 
  • Retailers will also probably benefit from a post-election “spending boost.” 
  • Promotions will be start to be uniform for online and in-stores. Right now, many retailers offer a sale for online merchandise only, but charge full-price in stores. 
  • Even more shoppers will use mobile phones to scope out discounts. 

The holiday shopping season lasts through November and December. 

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