Deloitte buys Cinder Agency and positions itself as Australia's Salesforce expert

Stevie Wonder performs at the Salesforce’s annual Dreamforce in San Francisco. Tim Mosenfelder/Getty Images

Deloitte has bought marketing technology implementation specialist, Cinder Agency, positioning it as the Australian market leader in Salesforce implementation.

Cinder is an expert in the technical implementation of cloud based marketing platforms such as Salesforce Marketing Cloud.

Co-founders, CEO Miguel Leone and COO Daniel Tintner, will both join Deloitte’s growing Customer Behaviour team as directors, along with their team of consultants.

The team, part of Deloitte Digital in the Consulting Practice and led by Deloitte Consulting partner Steve Hallam, takes a data and analytics focused approach to help organisations better understand customers.

Deloitte CEO Cindy Hook says Cinder is another strategic investment and building block for the firm’s technology and customer practices.

“This is the third technology related transaction for our Consulting Practice in the past nine months,” she says.

The terms of the Cinder transaction were not released.

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