Dropping The Periods, Overhauling Design (YHOO)*

*Editor’s Note: TechCrunch notes that the “dropping the periods” news hit Silicon Valley last September. We’re putting the screws to our wagon-train driver.

Remember The social bookmarking service was one of the earliest symbols of Web 2.0 — an inventive app with a cult following — but the buzz has died down since Yahoo (YHOO) acquired the company in 2005.

But usage has climbed steadily: Founder Joshua Schacter say there are 4 million users, up from 300,000 at the time of the Yahoo deal. Joshua and lead designer Bernard Kerr will be rolling out a new look for the service, which they accounced last year (thank you, TechCrunch!) and previewed for a Palo Alto gathering Thursday (below). They’re also, finally, dropping the extraneous periods from the name.

More importantly, in a future version, delicious will try to expand beyond basic “tagging” to crowd-sourced product and service ratings (hotels in Europe that we like, hate, etc.)

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