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It seems to be a growing trend amongst luxury automakers.China recently overtook Germany as the number two market for luxury cars among the top three brands, and it now appears another ultra luxury manufacturer may need to forsake their home market for the East.
Bloomberg is reporting that the sale of Bentleys in China has usurped the United Kingdom for second place on their sales charts for 2011.
The United States is still Bentley’s number one market.
Demand in China for Bentleys doubled over 2010, with 1,839 cars sold, according to The Telegraph. The company sold a total of 7,003 cars around the world in 2011, still down on 2007, their best year ever, when they sold over 10,000 cars worldwide.
Bentley expects another increase next year, as the addition of V8 engines to their bestselling Continental range will make the cars more affordable. They are also looking to expand the lineup with a number of new models, including a possible SUV.
They will also be seeing increased sales from the addition of the 2012 Continental GTC convertible to the lineup. In fact, the GTC helped push sales to almost 1,100 cars for December, one of their best months ever.
But the lesson is clear: any luxury manufacturer that does not have a strong foothold in China is going to be in trouble in the next few years.
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