- DeAndre Hopkins made an incredible Hail Mary catch on the Cardinals’ final offensive snap to beat the Bills on Sunday.
- Hopkins caught the rainbow pass from Kyler Murray in the end zone in between three Bills defenders.
- Photos of Hopkins’ catch showed the Jordan Brand’s iconic “Jumpman” logo perfectly placed for future Nike commercials.
- Visit Insider’s homepage for more stories.
DeAndre Hopkins caught an unbelievable Hail Mary pass from Kyler Murray on the Cardinals’ final offensive snap on Sunday to pull off an unlikely comeback victory over the Buffalo Bills.
DEANDRE HOPKINS CATCHES THE HAIL MARY FOR THE WIN! ????
— SportsCenter (@SportsCenter) November 16, 2020
The play â€” which, according to Murray, was the first Hail Mary he had ever attempted â€” was immediately written into Cardinals lore and vaulted Arizona to the top of the standings in a crowded NFC West.
The miraculous play brought joy to Cardinals fans across the country, but if anyone was more pleased with the final play than the Arizona faithful, it was likely the Nike creative team.
As fans pointed out on Twitter, Hopkins’ astounding catch was made with the Jordan logo on his glove perfectly facing the camera. From there, the ad basically writes itself.
— Cork Gaines (@CorkGaines) November 16, 2020
Another angle showed Hopkins’ Jordan Brand gloves overpowering their Adidas counterparts, making the future ad that will come from this play an even easier sell.
— MadGamerUnleashed (@MadUnleashed) November 16, 2020
— scrambis (@scrambis) November 16, 2020
— Meredith Simpson (@mertdawg) November 16, 2020
This needs to be a Jordan commercial for deandre Hopkins pic.twitter.com/foEENjxzE3
— B????ade (@Fothouzand) November 16, 2020
Between social media, television, and print, the media exposure that Jordan Brand got from the play was worth $US5.7 million,according to Apex Marketing.
The scene brings to mind Tiger Woods’ iconic shot from the 2005 Masters when his chip on the par 3 No. 16 left his ball dangling on the edge of the hole with the Nike “swoosh” facing the camera before finally dropping in. It was as if the moment was constructed in a lab to be used in a commercial later.
With Hopkins’ recent catch, don’t be surprised if we see his gloves showing up in an ad that reminds us to “Just Do It” in the near future.
- Read more:
Business Insider Emails & Alerts
Site highlights each day to your inbox.