Deadspin expects a lift in both advertising sales and CPM rates thanks to the Brett Favre photos they published, SportsBusiness Daily reports. On Monday – four days after the photos were first published, but just as the mainstream media was catching wind of the NFL investigation – traffic soared to a record 1 million unique visitors on Deadspin.
Advertisers didn’t want their brand next to crotch shots, so the Favre page itself was ad-free. But advertisers appreciated the story, and could stand to benefit should the publicity translate into long-term readership gains.
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